I came to design through my hands before process.


My foundation was established at ArtCenter College of Design, where I trained in illustration under a discipline that valued perceptual rigor above all else. That way of seeing didn't stay in the studio. It became the instinct I carry into every design problem: the ability to find what's essential before deciding what belongs.


Before digital products, I spent fifteen years designing consumer goods at scale. I worked with licensed IP across some of the most recognizable brands in popular culture, developing products from concept through retail shelf, and learning how design performs under the pressure of real production conditions and real audiences.

I learned that the details no one specifies are often the ones people remember. And that brand language, handled with care, is one of the most powerful tools a designer has.


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When I found UX, it was more than just a methodology. It carried the cumulative weight of everything that came before. The perceptual training. The systems thinking. Fifteen years of watching what actually resonates with people at scale, across contexts, across demographics, across the gap between what a product promises and what it delivers.


My current practice sits at the sum experience of all of it. I work end to end, from research and synthesis through interaction and visual design, on products where the stakes go beyond numbers or pure aesthetics - they are human. Where trust, readiness, and emotional resonance aren't soft considerations. They're the infrastructure everything else depends on.


The question I keep returning to is this: what makes an experience feel meaningful rather than simply functional? That question has been the through line across every context I've worked in. It's still the one I'm asking.