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The World Is Your Oyster

Curate Your Social Events into Memorable Experiences

Kaleidos is an iOS mobile app concept re-exploring social connectivity through seamless event booking. Designed to overcome barriers hindering social engagement, Kaleidos empowers users to effortlessly convert event invites into memorable experiences.

My Role

Solo Product Designer

Timeline

March 2024

(4 weeks)

Skills

User Experience

User Testing + Research

Visual Design

Prototyping

Tools

Miro

Figma

Google Docs

THE PROBLEM

Only 20% of invited participants confirmed attendance for events, company location data shows.

Solution

Propose an iOS mobile app concept that increases conversion of accepted invites.

Methodology:  Utilize 5-phase UX design process to Empathize, Design, Prototype, Test and Validate

Who: Our target user is between 32-55 yrs. old, phone and desktop users, middle class and have recently relocated to a new city.

Key Insight
Seeking Meaningful Connections

A lot of events centered around drinking or partying, making it hard to form genuine connections.

Survey Respondent, when asked what made events undesireable to attend

Ideate
& Design

Final Prototype

01

Curate Your Feed

02

Home Dashboard and My Events

03

Get to Know
Your Host

04

One Swipe Booking

05

Checkout and Share with Friends

Let's Connect.

  • LinkedIn

Empathize
& Define

Last year, the US Surgeon General issued an 82-page National Advisory Report on the ill-effects of social anxiety in response to the residual effects of the pandemic. The focus on mental health in the recent years is clearly not just a fad, but an ongoing national health concern.

In addition, data from a User Survey I created yielded the following insights:

100%

Knowledge of someone they know also attending the event influenced attendance.

100%

Knowledge of event location and venue  influenced attendance.

75%

The percentage of people who do not use social meetup apps from my data pool.

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